So, what makes a potential customer become a paying customer? There are a number of aspects that push a potential customer into committing to the purchase, to pressing that ENTER key online or swiping their card in-store. This is such a tentative phase of the Customer Journey, that one daren’t breathe, in case you startle and scare off the shy buyer-to-be. But there are a few pointers that could change all of that and here
Everyone is a buyer, whether it be a litre of milk or a mink coat (heaven forbid!); we all buy something at some stage, and this is generally
When an online customer has decided that they want your product/service, their (and your) next challenge is how to pay for that purchase, because seldom is there one
Of all the stages along the Customer Journey, the one to elicit the most excitement is when that purchase is finally made, when the purchase registers on the
What makes your brand attractive to potential customers, what about it defines it and what separates your product/service from the competition? What is your Unique Selling Proposition (USP)?
Customer Retention and LoyaltyOnce a customer has pondered long and hard on your product/service, there is no guarantee that they are going to purchase it. True story. Just
The easier it is for customers to do business and interact with you, the chances are they’ll continue doing it. The more seamless the buying experience, the happier
When a customer stands before the object of their desire emotions run high as the anticipation for gratification peaks. However, as the saying goes ‘There is many a
You know those shop assistants lounging over the counter, chewing gum and messaging on their phones, giggling at their own wit and laughing uproariously at the responses said
