As a business, the question is: What’s better than securing one new customer? Well, contrary to popular belief, the answer isn’t getting two new customers, it’s actually more like retaining an existing one. Keeping customers is not a walk in the park. Think of it, you first had to spend money on campaigns to create awareness, then you had to woo them over and persuade them to believe in you; then you had to guide them
Remember that customer that you saw checking out your storefront, both on and off-line? Remember how you ‘threw’ everything at them to woo then into your fold, from
You want them coming back, you know you do, but HOW? Ah, that elusive returning customer. So, you got them to buy from you once, and they were
With superfluous income a scarce commodity in today’s stretched consumer budget, shoppers have become highly skilled at undertaking comparison shopping. With easy access to comparing apples with apples
If you can’t keep your current customers, how are you going to get new ones? When customers are leaving as fast as you are acquiring them, it’s known
You know how at school when you placed a magnet into a file of iron filings, they clung to the magnet? Well, that’s what customer retention is all
Customer management and retention is all about juggling between getting new customers while ensuring the ones you already have, remain, and hopefully become salespeople for your brand (Brand Advocates),
Customers pay your salary, afford your lifestyle and ultimately, fulfil your dreams, so why are you talking and not ‘listening’ to them? Annually billions of dollars are lost
“Buy a dog if you want loyalty”, so the saying goes… When it comes to customer loyalty there are two kinds of ‘hounds’: The loyal ones that seek
