CONSIDERATION

Hmm...What's this?

The customer has developed a predisposition toward your brand, their finger is hovering over the ENTER key. How do you get that finger to touch down, what is your CTA?

Consideration in Retail Advertising

Consideration, time for pain alleviation therapy…

Okay, so now the customer has moved past the awareness phase in the customer’s journey and has identified and evaluated their choices to establish where it is, they’ll be most satisfied doing business. They engage in non-linear research, across a cycle of discoveries, customer reviews, comparisons, considerations, and even abrupt changes of direction; all to inform themselves about what’s out there with competing brands, through multiple channels. Simply put, they have narrowed down their choices, but they are

Consideration 1

Nudging them over the line during the consideration stage…

It is during the consideration stage of the Customer Journey where you offer the prospective buyer information that presents your product or service as a viable resolution to

Customer Consideration

Customer Consideration and Conversion

So, it’s the consideration stage of the Customer Journey and the customer is hovering, staring with interest at your product… How pushy should you be to nudge them

Consumer consideration and your promise to them…

Consumers rely on the unique promise a brand makes to them; their promise to fulfil their expectations; their promise to make the experience memorable — but in a

Call to Action

Compiling a killer Call to Action

There is little use having a product or service if few people engage with it, right? This is where a killer call to action (CTA) can grow your

Consideration 2

It doesn’t have to be “The one (targeted customer) that got away”…

Acquiring new customers is kinda like fishing: you have bait, (your product or service), you have a rod and line (the marketing campaign), you have a good reel

Consideration 3

Lights, camera — Call To Action!

A call to action (CTA) spurs a visitor to become a customer. Your CTA, therefore, must leave no ambiguity as to what action is required from the customer.

Consideration 4

To buy or not to buy, that is the question… The customer journey

What pushes a prospect to make that buying decision? Guaranteed it’s not a deluge of SMSes punting a product or endless pop-ups on a website coercing them into

Consideration 5

We need to talk…customer engagement

Good communication and customers are inseparable; you cannot have the latter without the former. Developing relationships with your customers means understanding their needs and why indeed, they even