This is the Mentor and Teacher rolled into one. Actually, occasionally psychologist, going by some of the questions…
FAQs and Tips are important to get your customers up-to-speed, to fill in any info gaps; kinda like a self-help, but with a (patient) teacher on standby. FAQs cover a variety of topics, where important information is shared to clarify questions and qualms on the part of shoppers, including product or service usage, business hours, prices, and more.
But they aren’t static. More effective FAQ pages are created by adding common queries not already covered by the page, as they come in from shoppers.
Actually, FAQs are more the Teacher’s Pet, ready with all the answers and probably even an apple…
