Social networking exists on the intrinsic need for people to connect, to be seen, to be acknowledged. It ensures you get the info first, to link, collaborate, and exchange ideas. It’s where you get to measure the influence you thought you had, to measure the number of followers, the number of posts, and the number of interactions. It’s a numbers game.
Humans are wired to socialise, gather, share and network. Social networking is the ultimate in communicating an idea; it is the online conference that your business must attend, the digital gathering where you must be present, the cyber space where your absence is noted.