There you have it: convenience, ease of access, no jacket required. Having products online is super convenient for both shopper and retailer. Online products allow the customer to browse, compare prices, quality, availability, variety and more. No petrol required, no standing in queues, because they browse online products through mobile apps, physical stores, and social sites. What’s not to love? For retailers, you need a steady supply of first-rate products that thrill your customers, answer their challenges, and meet their demands. This, along with good photography, accurate information and a user-friendly interface is vital. Through web analysis tools (such as Google Analytics) you can gather data, gain new insights from user activity and then use these insights to improve your business. Come to think of it, maybe you should at least wear a jacket?