I bet you didn’t know that the average person receives about 88 emails per day. That’s at least 88 people vying for your attention which, science will tell, is a challenge, as we have less than the nine-second attention span of your average goldfish. So, what makes you decide at any given moment what is relevant and, on that score, what makes anyone want to read your info?
Curated content, that’s the hook that will capture your (goldfish) interest and theirs.
Mix it up, put out some bait. This is where you share the best news, articles, videos and infographics, usually with the intention of adding value — the correct bait; not that you want to catch goldfish, but you get my drift?