I want you to want me…

I want you to want me… 1

As a business, the question is: What’s better than securing one new customer? Well, contrary to popular belief, the answer isn’t getting two new customers, it’s actually more like retaining an existing one. Keeping customers is not a walk in the park. Think of it, you first had to spend money on campaigns to create awareness, […]

FAQs, tips and other idiot-proof help

FAQs, tips and other idiot-proof help 2

This is the Mentor and Teacher rolled into one. Actually, occasionally psychologist, going by some of the questions… FAQs and Tips are important to get your customers up-to-speed, to fill in any info gaps; kinda like a self-help, but with a (patient) teacher on standby. FAQs cover a variety of topics, where important information is […]

Eventful Eventing

Eventful Eventing 3

Eventing is key to establishing or building a brand; where you get to different prospects at the same location and time; an opportunity to host the bash of the century/millennium/entire existence of Mankind… or not. There are numerous wing-dings that history recounts, from King Solomon, who sacrificed 22,000 oxen and hundreds of fattened fowl for […]

Landing pages, BUY NOW! Bless you…

Landing pages, BUY NOW! Bless you… 4

The landing page is where you push your USP; where you help visitors visualise a better life, where you persuade them that Nirvana exists. This is the Preacher of the bunch, the place where customers are called to convert (CTA), but oh! so nicely. Landing pages are normally attractively designed to mesmerise you, and before […]

Mind your own WhatsApp Biz

Mind your own WhatsApp Biz 5

Relatively new to the business world, WhatsApp Business has morphed from a vacuous chat forum used by angst-driven teenagers (and highly inebriated adults) to vent at the world and spew out graphic details about their miserable lives, the neighbour, the neighbour’s dog, politics and every other topic —peppered with appropriate emojis, just for emphasis — […]