Consideration, time for pain alleviation therapy…

Consideration, time for pain alleviation therapy… 1

Okay, so now the customer has moved past the awareness phase in the customer’s journey and is has identified and evaluated their choices to establish where it is, they’ll be most satisfied doing business. They engage into non-linear research, across a cycle of discoveries, customer reviews, comparisons, considerations, and even abrupt changes of direction; all to inform themselves […]

CRM, the art of jumping to attention

CRM, the art of jumping to attention 2

Good Customer Relationship Management (CRM) increases sales, improves customer service, and increases profitability. It is the ability to smile and nod at your (sometimes irate) customer even though a crocodile has its jaws firmly clamped on your left foot, while the customer’s child is tugging at your beard. Few manage these relationship gymnastics with any true […]

Direct Email, step aside Rambo…

Direct Email, step aside Rambo… 3

While email is the 8th World Wonder, its close cousin is Direct Email, the Bear Grylls of the marketing mix. Who else would you trust to ensure that the apt content is delivered to the correct recipient? Direct Email’s success lies in luring new, targeted customers with an easy to digest format and comes speckled […]

Media, the good, the baa-aaa-d and the underestimated

Media, the good, the baa-aaa-d and the underestimated 4

While no-one likes being called a sheeple, that’s baaaa-aaa-d news, we are led and influenced by the media, with at least either a TV or a radio in our homes. Even though  TV and radio to some, may seem to come from a bygone era, their advertising content is well received, and viewed as being […]

Blogging establishes authority

Blogging establishes authority 5

Bloggers reach billions of Internet users and blogging works by offering something of value for nothing in return, other than that the tomes are read. While blogging can be a collection of musings and observations, it is also a place to promote products, (hey, maybe even selling your white elephant), support services and show off […]

Reviews and other deep water

Reviews and other deep water 6

An interesting space, Reviews; a liberty to write exactly what you think about a product or service, sans censor; where you can comment honestly (hopefully) about an inferior product or service —whether real or perceived; where you can be the champion of the collective, the Stasi of the service industry, the Clark Kent of the […]

PPC sales, “Mitt Vun Klick!”

PPC sales, "Mitt Vun Klick!” 7

It’s all about the rush to the front of the queue, to get on the first page of any search engine, to be seen first, chosen first — well, at least considered first. But this isn’t simply bullying your way to the front of the queue, the Pay per Click technique requires the patience of […]

Social ads – more than an Identi-kit…

Social ads - more than an Identi-kit… 8

This Profiler of the bunch compiles accurate and relevant social ads from sampling your ‘DNA’, while analysing your digital fingerprint. “So, confirming your alibi for the night of 9 December 2018. I see you were out clubbing with your hockey group of over 30s in your area. You posted a photo of Marelise in her […]