Why brand awareness is important

Why brand awareness is important 1

What is your brand? Well that’s everything from your logo, name, offerings, online content and more. It is the bundle of business characteristics that consumers learn to trust, that places businesses ahead of their competitors. Investopedia defines it as the “extent to which consumers are familiar with the distinctive qualities or image of a particular […]

Don’t shoot the (Email) messenger

Don’t shoot the (Email) messenger 2

Email has had some really bad press, as it is oft-times seen as intrusive and just plain darn irritating. Who hasn’t groaned when yet another email pings, slicing through your concentration as you (albeit furtively) check to see who exactly is trying to get your attention? Yes, it’s intrusive, but think, email is an amazing […]

Online advertising, putting the target in the crosshairs

Online advertising, putting the target in the crosshairs 3

The greatest advantage of online advertising is that it focuses on a specific segment of a market. It’s like paying a sniper, but without the hassle of the outlay of the flack-jacket, the nifty cammo attire, zooty sunglasses and the seriously expensive gun license — never mind all the relevant training and dodgy bank accounts […]

Mind your own WhatsApp Biz

Mind your own WhatsApp Biz 4

Relatively new to the business world, WhatsApp Business has morphed from a vacuous chat forum used by angst-driven teenagers (and highly inebriated adults) to vent at the world and spew out graphic details about their miserable lives, the neighbour, the neighbour’s dog, politics and every other topic —peppered with appropriate emojis, just for emphasis — […]

Word of mouth, from their lips to the gods’ ears

Word of mouth, from their lips to the gods’ ears 5

Word of mouth is the only evaluation where emotion is considered and gossip encouraged… A space where you can relate your experiences and opinions before an eager and receptive audience, preferably using as many adjectives as you can string together; a place where you may be viewed as an aficionado and taken seriously, or dismally […]

Print, more than a catchy headline

Print, more than a catchy headline 6

The mental picture of Marilyn Monroe wearing a radio, is borderline absurd — but in reality, it’s a clever double entendre, a specific way of wording that is created to have a double meaning, with one mainly risqué. Not that you would have picked that up, right? I bet you have just re-read her quote… That’s […]

Radio, audio syrup for the soul

Radio, audio syrup for the soul 7

The art of being drawn into a bubble of imagination that transports you past the limits of your reality, down a funnel of amazement and incredulity, through twists and turns of intrigue, mystery and beauty, as your mind contracts and expands like cerebral lungs, accommodating your rapid breathing and rising adrenalin, wrapping itself around the […]

The tube, the telly or the more common TV

The tube, the telly or the more common TV 8

It’s true, I don’t fancy a somewhat disembodied Richard Attenborough standing in the corner of my breakfast nook, regaling me with the mating habits of the lesser-known blue-ringed fruit bat, while I bite down on my breakfast croissant and slurp on my cup of recently ground Java. I’d far rather see him contained in a […]

Ah, Public Relations

Ah, Public Relations 9

PR is a magic box in the Advertising and Marketing realm; it is here that pigs’ ears are transformed into silken purses — but not any silken purses, rather those with a Jacquard weave and a golden thread, with a handcrafted fastener. It is only through PR that you look good, (trust me on this), […]