Nudging them over the line during the consideration stage…
It is during the consideration stage of the Customer Journey where you offer the prospective buyer information that presents your product or service as a viable resolution to their quandary. The primary objective during the consideration phase is to present content that nudges the potential buyer to consider your product or service as a possible […]
Customer Consideration and Conversion
So, it’s the consideration stage of the Customer Journey and the customer is hovering, staring with interest at your product… How pushy should you be to nudge them over into the conversion stage? First to consider is that rarely is the Customer Journey linear. Wouldn’t that be wonderful if it was, no anticipation, just pure […]
Consumer consideration and your promise to them…
Consumers rely on the unique promise a brand makes to them; their promise to fulfil their expectations; their promise to make the experience memorable — but in a good way! Each day, touch points such as advertisements, reviews, chats and opinion-seeking with family and friends and first-hand product experiences, form the basis of their decisions. […]
Compiling a killer Call to Action
There is little use having a product or service if few people engage with it, right? This is where a killer call to action (CTA) can grow your conversion rate and keep potential customers engaged. A call to action is an instruction used in marketing campaigns that helps encourage website visitors to take the desired […]
It doesn’t have to be “The one (targeted customer) that got away”…
Acquiring new customers is kinda like fishing: you have bait, (your product or service), you have a rod and line (the marketing campaign), you have a good reel (sales force and support staff), and you have the fisherman (your company, with all its associated strengths). What you also have, hidden in the bait, is the […]
Lights, camera — Call To Action!
A call to action (CTA) spurs a visitor to become a customer. Your CTA, therefore, must leave no ambiguity as to what action is required from the customer. It must be a perfectly constructed script. The CTA can be an image or a line of copy including something tempting to spark interest in what the website/business has […]
To buy or not to buy, that is the question… The customer journey
What pushes a prospect to make that buying decision? Guaranteed it’s not a deluge of SMSes punting a product or endless pop-ups on a website coercing them into pushing that ‘BUY NOW’ button. Funny thing about making a purchase, no-one or nothing can make a prospect hit the ENTER button, they have to want to. […]
We need to talk…customer engagement
Good communication and customers are inseparable; you cannot have the latter without the former. Developing relationships with your customers means understanding their needs and why indeed, they even sought you out in the first place; what of your awareness campaign drew them to you? But it’s no use if all they do is hover on […]
Consider your customer, while they consider you…
Consideration is a two-way street in the Customer Journey. When the customer takes the time to research your product, make comparisons and compare apples with apples, they are at a very vulnerable stage; they are considering their options, so consider closely how you approach this timid species. Think of the customer as an object of […]
Consideration, time for pain alleviation therapy…
Okay, so now the customer has moved past the awareness phase in the customer’s journey and has identified and evaluated their choices to establish where it is, they’ll be most satisfied doing business. They engage in non-linear research, across a cycle of discoveries, customer reviews, comparisons, considerations, and even abrupt changes of direction; all to inform themselves about […]
CRM, the art of jumping to attention
Good Customer Relationship Management (CRM) increases sales, improves customer service, and increases profitability. It is the ability to smile and nod at your (sometimes irate) customer even though a crocodile has its jaws firmly clamped on your left foot, while the customer’s child is tugging at your beard. Few manage these relationship gymnastics with any true […]
Direct Email, step aside Rambo…
While email is the 8th World Wonder, its close cousin is Direct Email, the Bear Grylls of the marketing mix. Who else would you trust to ensure that the apt content is delivered to the correct recipient? Direct Email’s success lies in luring new, targeted customers with an easy to digest format and comes speckled […]
Media, the good, the baa-aaa-d and the underestimated
While no-one likes being called a sheeple, that’s baaaa-aaa-d news, we are led and influenced by the media, with at least either a TV or a radio in our homes. Even though TV and radio to some, may seem to come from a bygone era, their advertising content is well received, and viewed as being […]
Blogging establishes authority
Bloggers reach billions of Internet users and blogging works by offering something of value for nothing in return, other than that the tomes are read. While blogging can be a collection of musings and observations, it is also a place to promote products, (hey, maybe even selling your white elephant), support services and show off […]
Reviews and other deep water
An interesting space, Reviews; a liberty to write exactly what you think about a product or service, sans censor; where you can comment honestly (hopefully) about an inferior product or service —whether real or perceived; where you can be the champion of the collective, the Stasi of the service industry, the Clark Kent of the […]
PPC sales, “Mitt Vun Klick!”
It’s all about the rush to the front of the queue, to get on the first page of any search engine, to be seen first, chosen first — well, at least considered first. But this isn’t simply bullying your way to the front of the queue, the Pay per Click technique requires the patience of […]
Social ads – more than an Identi-kit…
This Profiler of the bunch compiles accurate and relevant social ads from sampling your ‘DNA’, while analysing your digital fingerprint. “So, confirming your alibi for the night of 9 December 2018. I see you were out clubbing with your hockey group of over 30s in your area. You posted a photo of Marelise in her […]
