I’m a Brand Advocate and I love you…
It’s simple, it’s a case of ‘love at first sight’, sometimes literally… You can’t get rid of an avid advocate (a brand one that is, not the legal kind, although they are handy to have around… but that’s another story entirely. Focus…) Brand advocates are like a rockstar’s fans, they swarm over everything the star […]
Advocacy or Badvocacy?
Customer advocacy is all about the customer experience, it’s the voice of the customer, it’s their enthusiasm and passion for your brand — bottled and concentrated, served up often in generous portions. A brand advocate is a customer that goes from being a regular customer to a fan, a supporter, a spokesperson for your brand. The […]
Brand Advocacy: How are You Doing?
Brand advocacy could be likened to a brand thermometer: is your brand alive or in need of CPR? Brand advocacy has become increasingly important to modern business marketing, with brand advocates promoting the business through word of mouth (WOM) to friends and family alike. Without any form of coercion, they happily write positive reviews about […]
No coercion required with real brand advocacy!
Successful brand advocacy is all about encouraging your customers to talk about you, in the nicest possible way, of course! It’s about inspiring your consumers to be brand advocates, without actually asking them to do so; it’s about relying on word-of-mouth (WOM) or social media advertising, at grassroots level. So, why is brand advocacy important? […]
Creating followers – but not a cult… customer advocacy
First prize for brand advocacy is when it’s organic aka a natural process coming from grassroot level. It is far more valuable than anything your brand can buy. This is when honesty counts in your favour and you are not guessing what your clients want, you are being told! It always boils down to relationships. […]
Fanning brand success – Brand Advocates
The word ‘fan’ is an abbreviation of ‘fanatic’ which means a person who is crrrrrazy obsessed about someone or something, normally associated with pop stars, but not to be confused with groupies. Every company needs fans because it is they who fan the flames of loyalty (geddit?) and who keep the brand uppermost in the […]
Commercial serotonin – Brand advocacy
All brands would ultimately love to have an army of fans, advocating their products and services, loyal to the death, so to speak. Why? Well, brand advocates are two to three times more effective at swaying newbies to buy a product. You see, it’s their passion and persuasiveness that influences purchasers, possibly because they spend […]
Newsletters, get them hooked, before they blink
I bet you didn’t know that the average person receives about 88 emails per day. That’s at least 88 people vying for your attention which, science will tell, is a challenge, as we have less than the nine-second attention span of your average goldfish. So, what makes you decide at any given moment what is relevant […]
Social Networks, how do you measure up?
Social networking exists on the intrinsic need for people to connect, to be seen, to be acknowledged. It ensures you get the info first, to link, collaborate, and exchange ideas. It’s where you get to measure the influence you thought you had, to measure the number of followers, the number of posts, and the number […]
Promotions and other proclamations
“Oyez”, says the Town Crier, ringing the bell, calling you to gather round. ‘Oyez’ means ‘hear ye,’ an Anglo-Norman word for listen, and you really want to listen to what the guy with the bell is saying, even if it’s just to shut the bell up! Running promotions is ideal to promote latest products and […]
Social Media, your tame snitch
Social media is the snitch in the room, telling you stuff about other people—your audience—feeding you juicy insights about your relationship with them and how they really view you — yes, really. It watches every key word, every ‘like’, every comment, search, critique or opinion you post. It’s rather like having Judas Iscariot around, but on your side, […]
Opt in/opt out – sms hopscotch
The thing about this little Ninja, is that it’s immediate, it pops up on your device, it tugs at your attention to be seen, it relies on you being curious… Actually, it’s more toddler than Ninja… or maybe a hybrid? Either way, the little beast gets you to respond, either dismissively or with eager intent […]
