Practical, quirky, fun: Short articles about each stage of the marketing  journey that anyone can use. Whether you’re a startup or a corporate, the rules of engagement stay the same, just with different budgets. In todays markets smaller business actually have an advantage when they fully understand the power in the simplicity of following The Customer Journey enabling Corporate Strength Marketing for everyone – GROW YOUR BUSINESS.

Marketing Blog 1

Buying Groups

Why is it that many retail groups call themselves “Buying Groups” when they do no buying at all? Ie: most of their members are independent and hold direct accounts with suppliers. Then there are others that have a central warehouse to sell on to their members – ie: acting as a Wholesaler/Distributor; again, not centralised “buying”.

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Green Beetle Branding