Print, more than a catchy headline

The mental picture of Marilyn Monroe wearing a radio, is borderline absurd — but in reality, it’s a clever double entendre, a specific way of wording that is created to have a double meaning, with one mainly risqué. Not that you would have picked that up, right?

I bet you have just re-read her quote…

That’s the wonderful side of print, you can revisit it time and again, as dog-eared magazines in waiting rooms attest to. As it has high recall value, with this medium, if a brand catches your attention, it remains imprinted on the mind’s eye, per se.  Best, you can chew over and digest the content in your own time, at your own pace, on the metro, in the lounge, or seek solace in a publication when irritating in-laws visit.



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