PR is a magic box in the Advertising and Marketing realm; it is here that pigs’ ears are transformed into silken purses — but not any silken purses, rather those with a Jacquard weave and a golden thread, with a handcrafted fastener.
It is only through PR that you look good, (trust me on this), it’s PR that allows you to make mistakes and land on your feet, where public blunders are transmogrified into deliberate, distinctive actions (think mask fumbling), where magic is woven around the mundane, the prosaic, the boring and the quite frankly, sleep-inducing. This is the realm of the diplomat, the mediator, the coach, the smooth talker, the persuader, the storyteller, the dream builder and brand maker… Think about it, PR is making you read this…
