Hey, Over Here!

An eponym is when a brand leaps to the tip of your tongue as a product collective. This is the ultimate in brand awareness, think JIK. Is yours one?

Awareness in Retail Advertising

Why brand awareness is important

What is your brand? Well that’s everything from your logo, name, offerings, online content and more. It is the bundle of business characteristics that consumers learn to trust, that places businesses ahead of their competitors. Investopedia defines it as the “extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.” Famous brands are legendary, just think of Coca Cola, Johnson & Johnson, Visa, Nike and

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Green Beetle Branding