Social media is the snitch in the room, telling you stuff about other people—your audience—feeding you juicy insights about your relationship with them and how they really view you — yes, really. It watches every key word, every ‘like’, every comment, search, critique or opinion you post. It’s rather like having Judas Iscariot around, but on your side, without the betrayal.
(That is, unless you are ‘unfriended’ and/or blocked, but that’s another area altogether and falls under ‘cyber counselling’.)
Social Media whispers in your cyber ear, advising you through algorithmic analysis, about customers’ habits, about how long they stay on social networks and in messaging services. This sector is a vital part of any company’s marketing strategy. And just think, if you don’t engage with them, you won’t experience the euphoric and powerful feeling of unfriending them…
